“以旧换再”闭环供应链策略选择及其定价协调研究  

Trade-Old-for-Remanufactured Program: Strategy Selection,Pricing and Coordination

作　　者：韩小花[1] 周维浪 沈莹 后锐[1] 

机构地区：[1]广东工业大学管理学院,广州510520

出　　处：《管理评论》2018年第1期177-194,共18页Management Review

基　　金：国家自然科学基金项目(71571051;71571052);广东省自然科学基金项目(2015A030313492;2016A030313691)

摘　　要：针对两阶段闭环供应链系统,研究了"以旧换再"策略的实施条件,并分析了制造商和零售商的定价与协调策略。研究发现:(1)当再制造产品接受度和新产品耐用性满足一定条件时,制造商才实施"以旧换再"策略,否则不实施;(2)通过加强消费者环保意识、降低新产品的耐用性、提高再制造技术或者实施政府补贴等措施可以促进消费者参与"以旧换再"以及提高制造商和零售商的利润;(3)再制造能力、政府补贴以及"二手市场"价格对制造商和零售商的定价和生产决策也具有显著影响。最后,为了改善分散化决策中的低效率,采用收益共享契约对"以旧换再"闭环供应链进行协调,得出了制造商和零售商愿意合作的收益共享比例范围。In this paper,we investigate the conditions under which a firm should offer a Trade Old for Remanufactured Program（ TOR）and how to price and coordinate it. We show that（ 1） Firms should offer TOR programs only when remanufactured product receptivity and product durability satisfy a certain condition;（ 2） Improving consumers＇ environment consciousness,reducing the product durability,enhancing the remanufacturing technology,and implementing government subsidies can promote consumer participations in TOR programs and improve the profits of manufacturers and retailers;（ 3） The remanufacturing capability,＂second-hand＂prices and government subsidies plays significant roles in pricing decisions. Finally,to mitigate double marginalization,we apply the revenue-sharing contract to coordinate the TOR closed-loop supply chain and derive the range that the manufacturer and the retailer are willing to cooperate.

关 键 词：闭环供应链 “以旧换再” 定价 收益共享契约 

分 类 号：F274[经济管理—企业管理]