青年群体微信朋友圈的自我呈现行为——一项基于虚拟民族志的研究  

The Self-Presentation of Youth through Wechat Moments——A Study Based on Virtual Ethnography

作　　者：王玲宁[1] 兰娟 

机构地区：[1]上海外国语大学新闻传播学院,上海200083

出　　处：《暨南学报（哲学社会科学版）》2017年第12期115-125,共11页Jinan Journal(Philosophy and Social Sciences)

摘　　要：在自我呈现的相关理论框架下,青年群体微信朋友圈的自我呈现行为表现为:凸显自我意识;朋友圈既是前台也是后台;剧班里存在着圈子、合谋和不协调角色等剧场特征;并非面对强关系的群体自我呈现就更加真实;点赞和评论维护和加强了社会交往,从而拓展了社会资本,但是特定情形下也会进行调整和变动。青年群体的心理发展特征和所处的社会文化背景,解释了这些行为背后的逻辑和意义。Based on self-presentation and other related theories,this paper aims to conduct a qualitative research on the behaviors of youth in Wechat moments.This study shows that the young generation tends to highlight themselves by posting moments in Wechat.Meanwhile,moments play a double role of both front stage and back stage.In this process,there also exist some dramatic characteristics like circle of friends,scheming together and discordant roles.It is not justified that the self-presentation will be closer to reality if there is a strong tie between two sides.Likes and comments strengthen social communication and promote the accumulation of social capital.However,under certain circumstances,there will be variations.The features of psychological development and the social and cultural background can illustrate the logic and meaning hidden behind these behaviors.

关 键 词：青年群体 微信朋友圈 自我呈现 虚拟民族志 

分 类 号：G20[文化科学—传播学]