企业公益文化模式:从福利观到参与观  

The Mode of Enterprise Public Welfare:from Welfare View to Participation

作　　者：陈忠卫[1] 涂思雨 

机构地区：[1]安徽财经大学工商管理学院,安徽蚌埠233030

出　　处：《上海管理科学》2018年第1期114-118,共5页Shanghai Management Science

摘　　要：企业与其外部利益相关者能否以及多大程度上能够共同创造价值,正在成为企业参与市场竞争的重要策略。从企业与消费者之间的互动关系与合作模式看,企业公益文化包括两种形态:基于利益相关者福利的文化观和基于利益相关者参与的文化观。通过比较两种不同文化模式的差异及各自的适用范围,指出从利益相关者福利观到利益相关者参与观的公益文化模式变迁的必然性。Enterprises and their external stakeholders can and how to create value together,is becoming an important strategy for enterprises to participate in market competition. From the interaction between enterprises and consumers and the mode of cooperation,corporate culture includes two forms: the cultural concept of stakeholder welfare and cultural participation based on stakeholder participation. By comparing the differences between the two different cultural models and their respective scope of application,this paper points out the inevitability of the change of the public cultural model from the stakeholder welfare view to the stakeholder participation view.

关 键 词：利益相关者福利 利益相关者参与 价值创造 公益文化 

分 类 号：F272.5[经济管理—企业管理]