信息过载背景下社会化阅读APP用户的忽略与退出行为——心理契约违背视角  

The Neglect and Exit Behavior of Social Reading App Users in the Context of Information Overload:Psychological Contract Violation Perspective

作　　者：李旭 刘鲁川[1] 

机构地区：[1]山东财经大学管理科学与工程学院,济南250001

出　　处：《图书馆》2018年第2期75-84,共10页Library

基　　金：国家自然科学基金项目"社会化阅读服务用户持续使用的行为机理研究"(项目编号:71373144);教育部人文社会科学研究规划基金项目"移动阅读系统用户持续使用的理论模型:基于情感视角的实证研究"(项目编号:12YJA860010);泰山学者工程专项经费资助的研究成果

摘　　要：针对信息过载背景下社会化阅读APP用户的消极使用行为,从心理契约违背视角进行深入探究,为社会化阅读的健康发展提供理论指导。基于自我调控理论框架,提出了社会化阅读用户负面使用的评价(阅读有用性、社交连通性、信息质量、服务质量、系统质量)→情绪情感反应(满意度、心理契约违背)→应对行为(忽略行为、退出行为)过程及变量间的影响关系,并通过问卷调查进行了实证检验,解释了社会化阅读用户不持续使用的发生机理。This study explores the users’ emotional changes in the process of reading applications from the perspective of psychological contract violation, and focuses on the negative use of the users in the context of information overload, in order to improve the user behavior related theory and to provide theoretical guidance for the healthy development of social reading, Based on the self- regulation theory framework, the process of appraisal - emotional reactions - coping responses, we developed a process model that appraisal factors, reading usefulness and connectedness, information quality, service quality, system quality, are the determinants of emotional reactions, user satisfaction and psychological contract, then psychological contract violation can lead to neglect behavior and exit behavior, collected the data by questionnaire. The experimental results explained the occurrence and mechanism of the intermittent use and negative use in social reading applications.

关 键 词：信息过载 社会化阅读 自我调控理论 心理契约违背 忽略行为 退出行为 

分 类 号：G252[文化科学—图书馆学] C931.6[经济管理—管理学]