浅析现代产品设计中文化特征的符号化  

ANALYSIS OF SYMBOLIZATION OF CULTURAL CHARACTERISTICS IN MODERN PRODUCT DESIGN

作　　者：马炜琳 苟秉辰 张微雪 

机构地区：[1]西北工业大学

出　　处：《设计》2018年第4期100-101,共2页Design

摘　　要：现代产品设计已经不限于产品的外观和功能展现,还需要融入文化。根据产品的文化特征,了解文化特征符号化的具体表现,才能正确运用文化开展产品设计。本文首先介绍了现代产品设计融入文化的必要性;接着分析了现代产品的文化特征;然后提出了现代产品设计文化特征的符号学概念,符号与文化的关系,传统符号在现代产品设计中的文化意义;最后提出了现代产品设计中文化特征符号化的具体应用。Modern product design is not only limited to the appearance and function of products, but also needs to be integrated with culture. According to the cultural characteristics of the product and the concrete manifestation of the symbolization of cultural characteristics, the product design can be carried out with the proper use of culture. This paper first introduces the necessity of modern product design into the culture; and then analyzes the cultural characteristics of modern products; and then put forward the concept of modern product design and cultural characteristics of semiotics, symbol and culture, cultural significance of traditional symbols in modern product design; finally put forward the specific application of the cultural characteristics of modern product design symbol the.

关 键 词：产品设计 文化特征 符号化 

分 类 号：J05[艺术—艺术理论]