考虑社会配送供应能力的众包物流服务动态定价模型  

Dynamic Pricing for Crowdsourcing Logistics Services with Socialized Providers

作　　者：王文杰[1] 孙中苗 徐琪[1] 

机构地区：[1]东华大学旭日工商管理学院

出　　处：《管理学报》2018年第2期293-300,316,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71572033);教育部人文社会科学研究规划基金资助项目(17YJA630099)

摘　　要：众包物流平台共享社会配送人员资源,服务于随机物流服务需求,考虑其社会配送供应特性和累积损失订单成本,建立随机需求下的众包物流服务动态定价模型;运用庞特里亚金最大值原理,求解出众包物流服务最优价格,研究社会配送供应与服务订单需求平衡时众包物流服务最优定价轨迹,以及累积损失订单成本最小化下众包物流社会配送供应能力的变化规律,并分析社会配送人员报酬率对众包物流服务定价和收益的影响。数值仿真结果表明,众包物流服务动态定价策略可以激励社会配送供应能力,最大化众包物流服务平台期望收益。The socialized services providers are shared by crowdsourcing services platforms to meet the stochastic logistics demand. The dynamic pricing model for crowdsourcing logistics services is built considering socialized services capacity and accumulative cost of losing orders. The optimal solution is deducted using Pontryagin maximum principle. The optimal pricing trajectory to balance the socialized service providing ca- pacity and services demand is studied. And, the optimal pricing to further minimize the accumulative cost of losing orders caused by service provider shortage is analyzed. The numeric simulation results show that the dynamic pricing tactics of crowdsoueing logistics services could increase socialized capacity and expected revenue of platforms. And, socialized services providers with varying wage rates have the influence on pricing and revenue of crowdsoucing logistics services.

关 键 词：众包物流服务 社会配送供应能力 动态定价 损失订单成本 最优控制 

分 类 号：C93[经济管理—管理学]