导游讲解的内涵及其对旅游景区形象的影响  

The Connotation of Tour Guide Interpretation and its Influence on the Image of Scenic Spots

作　　者：陈诚[1] CHEN Cheng(Chongqing Nanfang Translators College of Sichuan International Studies University, Chongqing 400020, Chin)

机构地区：[1]四川外国语大学重庆南方翻译学院东方语学院,重庆400020

出　　处：《湖北函授大学学报》2018年第2期109-111,共3页

摘　　要：随着当前社会发展进程的不断加快,人民经济水平的不断提升,使得人们在追求物质保障的基础之上,开始对精神享受提出了更高的要求。那么处于当下社会时代,旅游就是一个较为首要的选择。在旅游过程中,对于游客造成很大旅游感受影响的因素之一,就是旅游景区的整体形象。在塑造旅游景区形象中,不仅需要自身形象的建立还有媒体的宣传、政府支持,更需要导游对其的讲解。基于此本文通过针对旅游景区形象的相关内涵展开研究,进而探究如何主义导游讲解中的问题,提出针对性导游讲解策略,以期能够为我国的旅游景区经营与导游的讲解修养提供一定的理论依据。With the current social development process accelerating,the continuous improvement of the people＇s economic level,making people in the pursuit of material security on the basis of the spirit of the enjoyment of the higher requirements. So in the current social age,tourism is a more important choice. In the tourism process,for tourists a great impact on tourism,one of the factors that is the overall image of the tourist area. In shaping the image of tourist attractions,not only the establishment of their own image and the media publicity needs government support,but also need to explain the tour guide. Based on this,this paper explores the problems in the explanation of the tour guide by pointing out the relevant connotation of the tourist scenic image,and puts forward the tactics of the guided tour,so as to provide a theoretical basis for the cultivation and tour of the tourist scenic spot in China.

关 键 词：导游讲解 旅游景区形象 效果影响 

分 类 号：F59[经济管理—旅游管理]