基于负情绪传染理论的品牌形象设计研究  

Research on Brand Image Design Based on Negative Emotion Contagion Theory

作　　者：马锋[1] 罗钰雯 

机构地区：[1]天津财经大学珠江学院,天津301811

出　　处：《艺术与设计（理论版）》2018年第1期42-44,共3页Art and Design

摘　　要：近年来中国社会正处于改革发展的飞速猛进阶段,伴随着社会进入转型期,人们的心态也发生了不小的转变,社会上的诸多不良情绪也慢慢显出。文章通过介绍负面情绪传播这一特殊的心理学现象向人们说明负面情绪会传染,并详细介绍了负情绪主要会通过哪些途径传播,然后把负情绪与品牌形象相结合,以解决了人们生活中的负情绪化问题,接着便阐述了社会主要负情绪具体内容以及其所带来的危害,以让人们更加清晰地了解,并通过相关设计解决负情绪带给人的危害。In recent years Chinese society is in rapid development stage of reform and development,along with the social transformation into the accelerated phase of social mentality also had no small change,the society bad mood also slowly show.This paper introduces the negative emotions spread this special psychological phenomenon to people that negative emotions is contagious,and introduces the main negative emotions can spread through what way,after presenting the negative emotional contagion of this theory,the negative emotion and brand image combination,to solve the negative emotions in people＇s life,then it expounds the main social negative emotion specific content and the harm to make people more clear solution.And through the relevant design to solve the negative emotions bring harm to people.

关 键 词：负情绪 抗体 情绪传染 

分 类 号：G206.3[文化科学—传播学] F713.8[经济管理—广告]