产业互联网背景下多重制度逻辑与组织双元性研究——以苏宁O2O变革过程为例  

Study of Multiple Institutional Logic Theory and Organizational Ambidexterity under the Background of the Industry Internet: The Case of Suning O2O Transformation

作　　者：葛明磊[1] 张丽华[1] 黄秋风 

机构地区：[1]中国人民大学劳动人事学院,北京100872 [2]广州大学工商管理学院,广州510006

出　　处：《管理评论》2018年第2期242-255,共14页Management Review

基　　金：中国人民大学2016年度拔尖创新人才培育资助计划成果项目(2015000435)

摘　　要：互联网转型背景下传统企业的组织变革是当下的热门议题,组织在变革过程中面临多重制度逻辑的冲突与挑战。本文选取苏宁为案例,以制度逻辑和组织双元性为理论视角,研究了组织变革过程中多重制度逻辑的动态演变及其应对。研究发现,在传统企业的互联网转型过程中,多重逻辑呈现出复杂的动态演变过程;在变革初期,结构型双元通过分散化效应提升逻辑中心性,降低多重逻辑兼容性;在变革中后期,情境型双元和互惠型双元通过整合效应提升制度逻辑兼容性,促进多重制度逻辑的融合。Organizational transformation in the Internet era is a hot topic. Organizations will confront the tension of institutional logic complexity during the course of transformation. Based on institutional logic theory and organizational ambidexterity theory,this paper selects Suning as a case to explore the dynamic evolution of institutional logic and the organizational coping practice. Then we find that multiple institutional logics show a complex dynamic evolution feature. In the beginning of transformation,structural ambidexterity promotes logic centrality and reduces logic compatibility through differentiation. In the middle and later periods,contextual ambidexterity and reciprocal ambidexterity promotes logic compatibility through integration.

关 键 词：制度逻辑 组织双元性 苏宁 互联网 

分 类 号：F724.6[经济管理—产业经济]