“互联网+”时代旅游业商业模式创新研究  

The Study of the Innovation of Tourism Business Model on Internet Plus Era

作　　者：雷凤瑶 杨丹[1] 王雨桐[1] 张梦瑶[1] 

机构地区：[1]宁波大学人文学院

出　　处：《特区经济》2018年第1期109-111,共3页Special Zone Economy

摘　　要：在＂互联网＋＂时代,旅游业传统的经营模式及手段已无法适应环境和竞争的需要,旅游企业面临着创新驱动下的重要转型。本文以旅游企业为例,就＂互联网＋＂旅游的优势及发展现状做出简要分析,针对我国＂互联网＋＂时代旅游企业商业模式的创新进行探讨,并在此基础上对未来旅游企业商业模式创新发展进行展望,以期为旅游企业在＂互联网＋＂时代转型升级提供参考。In the ＂Internet plus＂ era, Traditional tourism business model and means have been unable to meet the needs of the environment and competition, tourism enterprises are facing an important transformation driven by innovation. This paper takes tourism enterprises as an example, makes a brief analysis of the advan-tages and development status of Internet plus tourism, and discusses the innovative of business model of Chi-na＇s tourism enterprises in the era of Internet plus, then on the basis of this, we prospects for the innova-tion of business model of the future of tourism enterprises, in order to provide reference for the tourism transformation and upgrading of enterprises in the era of Internet plus.

关 键 词：“互联网+” 旅游 商业模式 创新 

分 类 号：F590[经济管理—旅游管理]