论图形创意在平面广告中的表现方法  

A Discussion on the Expression form of Graphic Creativity in Graphic Advertisement

作　　者：贝玉芳 高志强 

机构地区：[1]江苏理工学院艺术设计学院,江苏常州213001

出　　处：《江苏理工学院学报》2017年第5期33-36,共4页Journal of Jiangsu University of Technology

基　　金：2013年江苏省高校哲学社会科学研究基金项目"我国漆器产业现状及发展路径研究"(2013SJB760013)

摘　　要：通过分析图形的来源以及图形创意在平面广告设计中的价值体现,引出图形创意在平面广告设计中的表现形式的研究。阐述图形创意在平面广告设计中的主要表现形式,有同构图形、异影图形、渐变图形、聚集图形、减缺图形、正负图形、悖理图形等。图形创意在平面广告中有其艺术价值和功能价值,合理地运用它,对平面广告的成功与否起到一定的作用。By analyzing the source of graphics and the value of graphic value embodiment in graphic advertise- ment design, a research on the expression form of graphic creativity in graphic advertisement design is intro- duced. This paper expounds the main forms of graphic creativity in graphic advertisement design, including Iso- morphic graph, shadow figure, gradient graphic, aggregation graph, incomplete figure, positive and negative figure and irrational figure, etc. Graphic creativity has its artistic value and functional value in print advertising. If it is used reasonably, it can be of some help for the success of ads.

关 键 词：图形创意 平面广告 设计 价值体现 表现方法 

分 类 号：J524.3[艺术—艺术设计]