发展驱动与消费选择——共享单车在中国的社会学考察  

The Driving Force of Development and Consumption Choice:a Sociological Perspective of Bicycle Sharing in China

作　　者：王英[1] 王小波[2] 

机构地区：[1]兰州大学哲学社会学院,甘肃兰州730000 [2]天津社会科学院社会学所,天津300000

出　　处：《兰州大学学报（社会科学版）》2018年第1期33-42,共10页Journal of Lanzhou University（Social Sciences）

基　　金：国家社会科学基金项目(16BRK018);兰州大学"中央高校基本科研业务费专项资金"(16LZUJBWZY053);甘肃省哲学社会科学项目(14YB008)

摘　　要：出行、消费既是日常生活细节,又能从中透视中国经济转型期,国家、市场、社会和个人之间复杂的互动关系。研究从宏观结构和微观个体行为视角讨论了共享单车是如何进入我们生活,又对我们的生活发生着怎样的影响?发现:共享单车是中国经济转型期供给侧改革和创新、协调、绿色、开放、共享发展理念的体现。资本驱动下的平台运营作为一种技术中介和数字经济极大地增加了企业财富增长能力,也深刻体现着现代社会向"技术治理"的转变。共享单车用户主要是中高等收入且追求健康生活方式的中青年男性;体验和价格是用户选择的重要影响因素。国家、资本等结构性力量对共享单车的市场发展和微观个体的消费行为发挥着引导、支配作用;共享单车的平台消费既体现了权力、资本与技术的结合对人的支配,也呈现和强化着一直以来就存在着的社会分层。Travel and consumption are not just the details of daily life,but can reveal the complex interaction between the state,market,society and individuals during the economic transit in China.The research of this paper discusses how bicycle sharing enter and affect our life from the perspectives of macro structure and micro individual behaviors.The findings show bicycle sharing represents the concepts of supply-side reform and innovation,coordination,the green and sharing development benefit sharing during the economic transit in China.As a technological medium and digital economy,the capital-driven operation platform dramatically increases the capacity of the enterprise’s wealth growth and deeply reflects the transformation of the modern society toward＂technological governance＂.The users of the shared bicycles are mainly the young and middle-aged males who have middle and high incomes and pursue a healthy living.The experience and price are the important factors affecting the users’choice.The structural forces like the state and capital guide and dominate the market development and individual consumption of bicycle sharing.The platform consumption of bicycle sharing not only represents the domination of the combined power,capital and technology over people,but also represents and consolidates the long-existing social hierarchy.

关 键 词：共享单车 国家话语 资本力量 平台消费 关系再生产 

分 类 号：F063.1[经济管理—政治经济学]