用户体验视角下电子商务推荐系统交互界面的需求研究  

Research on the Requirements for Interactive Interface of E-commerce Recommendation System from the Perspective of User Experience

作　　者：陈梅梅[1] 王丹丹 

机构地区：[1]东华大学旭日工商管理学院,上海200051

出　　处：《情报探索》2018年第3期47-53,共7页Information Research

基　　金：国家社会科学基金项目“中国特色的网络消费调查研究”(项目编号:10BGL027);东华大学人文社会科学预研究重大项目“社交网络环境下基于用户体验视角的个性化推荐优化研究”成果之一

摘　　要：[目的/意义]通过电子商务推荐界面的用户需求研究,为优化推荐界面设计提供建议,以最大程度满足用户体验。[方法/过程]从用户体验视角,以需求层次理论为基本思想,结合电子商务推荐界面的特点,构建推荐系统交互界面用户体验需求层次模型;基于模型进行需求调查,通过因子分析来探究用户对推荐界面需求的综合公因子,并进行性别差异分析;最终,通过回归分析得到影响用户体验的主要需求因素。[结果/结论]发现推荐系统界面的内容、可靠性、社会性以及整体性的位置、布局等对用户的最终体验起主要影响作用。[Purpose/significance]The paper studies on user requirements for e-commerce recommendation system interface to provide suggestions for optimize interface design to extremely meet user experience. [ Method/process ] The paper studies from the per-spective of user experience, takes hierarchy of needs theory as basic idea, combines the features of e-commerce recommendation sys-tem interface, constructs the model of hierarchy of user needs to interactive interface of recommendation system; it conducts demand investigation based on the model, explores the comprehensive common factors of user demands for recommendation interface by factor analysis, and analyzes the sex differences; finally, it gets main demand factors influencing the user experience by regression analysis. [Result/conclusion ] The paper finds out that the contents, reliability, sociality, the whole location and layout of recommendation system interface have main influence on user final experience.

关 键 词：电子商务 用户体验 推荐系统 交互界面 需求层次 

分 类 号：F724.6[经济管理—产业经济]