泰国“女性主题旅游月”对我国女性旅游产品开发的启示  

Enlightenment of “ Women's Journey Thailand”Theme on the Development of Female Tourism Products of China

作　　者：赵睿 李庆雷[1] 娄阳[1] Zhao Rui, Li Qinglei, Lou Yang(School of Tourism and Geographical Sciences, Yunnan Normal University, Kunming Yunnan,650500, Chin)

机构地区：[1]云南师范大学旅游与地理科学学院,云南昆明650500

出　　处：《曲靖师范学院学报》2018年第1期102-105,共4页Journal of Qujing Normal University

基　　金：国家社科基金项目"西部民族旅游地创意资本培育机制研究"(13XJY027)

摘　　要：现代女性在旅游活动中的角色经历了从附属到主动、从弱势到领先、从单一活动到多元活动的变迁,女性市场也逐渐成为旅游业的新宠。泰国顺应旅游市场需求的发展,结合地域文化特色,面向不断壮大的女性旅游群体,开办"女性泰国之旅"主题旅游月活动,为泰国的旅游业注入了新活力,促进了泰国旅游的可持续发展。我国女性旅游市场潜力巨大,应借鉴泰国政府主导、全民参与、策划创意主题与产品、顺应女性市场需求等经验,坚持创意驱动,发挥旅游资源优势,塑造主题形象,开发女性旅游产品。The modern female role in tourism activities has experienced the following changes： from the subordination to the initiative,from the weak to taking the lead,from single activity to multiple activities.Women have gradually become the new darling of the tourism industry. Considering the geographical and cultural characteristics,Thailand conformed to the market demand,and set up＂Women＇s Journey Thailand＂theme tourism activities for the growing female tourism group,which injected new vitality into the tourism industry in Thailand,and promoted the sustainable development of Thailand tourism. The female tourism market in China has great potential. We should learn from Thailand,give full play to the advantages of tourism resources,and develop female tourism product.

关 键 词：女性旅游 市场开发 泰国 创意 

分 类 号：F592[经济管理—旅游管理]