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作 者:尹丹青 许柏鸣[2] Yin Danqing,Xu Baiming
机构地区:[1]南京林业大学家居与工业设计学院,江苏南京210037 [2]深圳家具研究开发院,广州深圳518000
出 处:《家具与室内装饰》2018年第2期64-66,共3页Furniture & Interior Design
基 金:江苏高校优势学科建设工程资助项目(PAPD)
摘 要:新时代下为满足日趋多元化、品质化和细分化的新消费需求,独立设计师品牌应运而生。然而目前该领域仍处于起步阶段,品牌构建与产品发展模式尚未成熟,因此寻求适合的发展方向至关重要。产品是品牌的重要载体与组成部分,本文以独立设计师家具品牌的产品为研究主体,分别从其设计理念、发展现状、共性特征等角度进行对比分析,找寻规律并得出结论,力争为今后该领域产品发展提供意见和建议。In the new era, the independent designer brand arises at the historic moment in order to meet the new consumption demand of diversification, quality and differentiation. However, this field is still at its infancy now because the brand building and product development model is not yet mature. So it is essential to find a suitable development direction. Product is the important carrier and component of brand. Taking the product from independent designer furniture brand as the research subject, this paper compares and analyzes their design concept, development status and characteristics, seeks rules and draws conclusions in order to provide advice and suggestions for the development of products in this field.
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