工学结合模式下《酒店营销实务》课程的开发研究  

Development and Research on the Hotel Marketing Practice Curriculum with Work-integrated Learning Mode

作　　者：郑凤萍[1] ZHENG Fengping(Heilongjiang Vocational College of Tourism, Harbin 150086, Chin)

机构地区：[1]黑龙江旅游职业技术学院,哈尔滨150086

出　　处：《职业技术》2018年第2期56-58,共3页Vocational Technology

摘　　要：在市场经济不断推进的今天,营销思维已成为当今时代人们的核心思维,它被广泛应用于社会经济生活的各个领域。通过完善课程体系改革,使学生全面系统地学习和把握市场营销学的理论和方法,并能运用到实际工作中,对于旅游酒店管理类及各类经济管理类专业的大学生来说显得十分必要。In today,with that market economy constantly improves,marketing thinking has become the contemporary people＇s core thinking,and it is widely used in various fields of society and economy life. Through perfecting the curriculum system reform,make the student have a comprehensive systematic study and grasping of the theory and method of market marketing.Apply it to practical work, which is necessary for college students majored in tourism hotel management and economic management.

关 键 词：课程 创新 内容 方法 

分 类 号：G712[文化科学—职业技术教育学]