携手共同构建人类整体传播学  

Working Together to Build the Whole Human Communication Study

作　　者：邵培仁[1] SHAO Peiren(Professor of media and international culture, Zhejiang University)

机构地区：[1]浙江大学传媒与国际文化学院

出　　处：《国际新闻界》2018年第2期62-65,共4页Chinese Journal of Journalism & Communication

摘　　要：中国传播学并不"健康",而且"有病",即学术研究"过度西方化"和"过度量化",现在需要回到中西方平等对话、交流的立场上来,丢掉建构"中国中心主义"或"东方中心主义"的幻想,积极探索传播学研究中的"第三条路经"或"第三种范式",携手共同构建人类整体传播学。这既不是西方的,也不是东方的,而是世界的。这样可能导致传播学研究失去部分"中国性",但"薄利多销"的"宝塔糖策略"会得到更多的"中国性"。坚持"传播学本土化研究",则是强化文化"中国性"和"亚洲性"的不二法门,也是实现世界文化多样性、构建人类整体传播学的必经之路。Chinese communication is not only ＂unhealthy＂, but also ＂disease＂, that is say, academic research was ＂over-westernized＂ and ＂over-quantitative＂. Now we need to return to the stand of equal dialogue and exchange between China and the West, and lose the fantasy of constructing the ＂Chinese centralism＂ and the ＂Oriental Centralism＂, actively explore the ＂third path＂ or ＂third paradigm＂ in the study of communication research, working together to build the human holistic communication. This is neither Western nor Eastern, but rather the world. This may lead to the loss of some ＂Chinese characteristics＂ in the study of communication research, but the ＂pagoda sugar strategy＂ achieves ＂small profits but quick turnover＂ which will get more ＂Chinese characteristics＂. Adhering to the ＂localization study of communication research＂ is the only way to strengthen the culture of ＂Chinese characteristics＂ and ＂Asian characteristics＂. It is also the only way to realize the diversity of the world culatre and construct the human holistic communication.

关 键 词：人类整体传播学 传播学本土化 中国性 

分 类 号：G206[文化科学—传播学]