利他行为的内隐启动研究  

The Implicit Priming of Altruistic Behavior

作　　者：曾拓[1] 莫雷[2] 马伟军[3] 曾嘉平 曾祥炎[2] 王金道[1] Zeng Tuo1 , Mo Lei2, Ma Weijun3 , Zeng Jiaping4, Zeng Xiangyan2, Wang Jindao1(1. Jiaying University, Meizhou 514015 ;2. Center for Studies of Psychological Application, South China Normal University ,Guangzhou 510631; 3. The School of Psychology and Cognitive Science, East China Normal University, Shanghai 200062 ; 4. School of Public Health and Tropical Medicine, Southern Medical University, Guangzhou 510515)

机构地区：[1]嘉应学院,梅州514015 [2]华南师范大学心理应用研究中心,广州510613 [3]华东师范大学心理与认知科学学院,上海200062 [4]南方医科大学公共卫生与热带医学学院,广州510515

出　　处：《心理学探新》2018年第2期148-153,共6页Psychological Exploration

摘　　要：通过视觉与组词任务启动范式的两个实验考察了利他人物形象与利他词语对利他行为的内隐启动效应。结果发现,完成利他人物形象视觉启动(实验1)与完成利他组词任务启动(实验2)的实验组被试,在独裁者分配任务中分配给他人的钱数显著多于控制组被试。研究结果表明:利他人物形象视觉和利他语义组词都可以使个体的利他行为被显著直接无意识启动,即内隐启动。研究对设计能更好地启动人们的利他行为的一般情境有重要的启示。A large amount of research has been done to examine the immediate influence of specific incident on the altruistic behavior,which was set up in laboratory. Yet,up till the present moment,there are short of studies about ordinary circumstances in which altruistic behavior can be activated unconsciously and implicitly. We performed two experiments to examine whether altruistic behavior can be implicitly activated significantly by priming participants with good altruistic behavior model（visual priming） or altruistic words（modified verbal fluency task priming）. We found that participants randomly assigned to the altruistic behavior condition of visual priming（experiment 1） and participants randomly assigned to the altruistic words condition（experiment 2） significantly displayed more altruistic behaviors than were participants in the control condition. The present findings revealed that a person＇s altruistic behavior can be implicitly activated significantly by using either altruistic character visual priming or altruistic modified verbal fluency task priming.

关 键 词：利他行为 内隐启动 独裁者任务 利他人物形象视觉启动 利他组词任务启动 

分 类 号：B848[哲学宗教—心理学]