全民商业启蒙视角下高校创业教育的独特贡献和路径转向  

Enlightenment from the Perspective of National Business: Unique Contributions and Paths of College Entrepreneurship Education

作　　者：严毛新[1] Yah Maoxin(Party Secretary, Vice President and Professor of Hangzhou Business School, Zhejiang Gongshang University, Hangzhou 31001)

机构地区：[1]浙江工商大学杭州商学院,杭州310012

出　　处：《教育发展研究》2018年第3期51-57,共7页Research in Educational Development

摘　　要：高校创业教育对于大学生群体的影响引发广泛关注,但在过去20多年中高校创业教育对中国社会中上层群体商业启蒙的重大贡献尚未被足够关注。自上世纪70年代末开始至90年代末,在20年的改革开放大潮中,中国基层民众对从商创业观念的接纳程度已经越来越高,但在社会中上层群体特别是在知识分子群体当中,从商创业的观念仍明显滞后,深化市场经济改革需要一场全民商业启蒙。在此背景下高校创业教育做出了积极回应,并探索出了有一条有本土特色的实践道路。通过20多年的实践,中国高校创业教育引发了相当一部分家庭"子女从商价值观"的微妙转变;助推了社会中上层群体"助商价值观"的巨大转变;基层小微创业阶层获得感和被认可感明显增强。在全民商业启蒙初步完成后,高校创业教育路径面临新的转向,高校创业教育应承载起从"初步启蒙"到"深度唤醒"、"多元发展"和"精细助推"的新使命。The impact of college entrepreneurship education on college students has been widely concerned. However, in the past two decades, the significant contribution of college entrepreneurship education to the commercial enlightenment of upper-middle groups in China has not been paid enough attention. Since the end of the late 1970s to the end of the 1990s, in the 20 years of reform and opening up, Chinese grass-roots people have increasingly accepted the concept of entrepreneurial entrepreneurship, but in the upper classes of society, especially in the intellectuals groups, the concept of starting a business from a business still lags behind. Deepening the reform of the market economy requires a commercial enlightenment for all citizens. In this context, entrepreneurship education in colleges and universities has responded positively and explored a practice Path with local characteristics. Through more than 20 years of practice, entrepreneurship education in Chinese universities has triggered a subtle shift in the ＂children＇s values of business＂ in a considerable number of families; it has helped boost the transformation of the ＂values for supporting business＂ of upper-middle groups in society; the sense of recognition was significantly enhanced. After the initial completion of the National Business Enlightenment, the path of entrepreneurship education in colleges and universities is facing a new turn, and entrepreneurship education in colleges and universities should carry a new mission from ＂initial enlightenment＂ to ＂deep awakening＂, ＂multiple development＂ and ＂fine boost＂.

关 键 词：创业教育 商业启蒙 本土特色 路径转向 

分 类 号：G647.38[文化科学—高等教育学]