随机需求下考虑服务商竞争的众包物流动态定价策略  

Dynamic Pricing for Crowdsourcing Logistics Services with Stochastic Demand and Competitive Providers

作　　者：王文杰[1] 孙中苗 徐琪[1] 王志宏[1] WANG Wen-jie;SUN Zhong-miao;XU Qi;WANG Zhi-hong(Glorious Sun School of Business and Management,DongHua University, Shanghai 200051, China)

机构地区：[1]东华大学旭日工商管理学院

出　　处：《工业工程与管理》2018年第2期114-121,共8页Industrial Engineering and Management

基　　金：国家自然科学基金资助项目(71572033);教育部人文社会科学研究规划基金资助项目(17YJA630099);中央高校基本科研业务费专项资金资助项目

摘　　要：“共享经济”理念下的众包物流服务需求具有随机发生和波动变化的特点，考虑众包物流服务商之间的竞争，基于伯特兰德价格竞争博弈理论，构建了随机需求下众包物流服务动态定价模型，并运用最优控制方法求得最优价格解。数值仿真研究结果表明，众包物流服务最优价格随着市场需求的波动而动态变化，众包物流服务商之间的竞争会对最优众包物流服务价格产生影响，价格竞争越激烈，最优众包物流服务价格越低。而且，众包物流服务商之间的价格竞争会降低服务商的期望收益。The demand of crowdsourcing logistics applying the concept of ＂sharing economy＂ has the characteristics of stochastic and fluctuating. Considering the competition between the services providers, the dynamic pricing model for erowdsourcing logistics services is created based on Bertrand price competition game theory. The optimal solution is deducted with the optimal control theory. The numerical simulation results show that the optimal price of erowdsourcing logistics services is varied with the demand fluctuation. And, the fierce competition between services providers will decrease the optimal price of crowdsourcing logistics services and expected revenue.

关 键 词：众包物流服务 动态定价 随机需求 价格竞争 最优控制 

分 类 号：F224[经济管理—国民经济]