基于文化遗产体验的全域旅游发展策略研究——以沂源县牛郎织女景区为例  

The Research of National Tourism Development Strategy Based on the Experience of Culture Heritage—— For Example to the Scenic Area in Yiyuan County

作　　者：李浩[1] Li Hao

机构地区：[1]北京建筑大学

出　　处：《建筑与文化》2018年第4期126-127,共2页Architecture & Culture

摘　　要：在国家全域旅游政策推动下,观光型旅游模式已逐步被体验型旅游所取代,而体验型的核心关键在于文化体验。文章针对以完美文化遗产体验为主题的遗产资源型景区的发展研究,通过对文化遗产的旅游价值进行剖析,对文化体验的两个特征和六个阶段进行揣摩,得出文化体验真正的心理需求。结合沂源县牛郎织女文化遗产景区现状介绍与分析,提出合理有效的三点针对性策略和抽象策略,期望能够促进该景区和遗产资源型景区的发展建设。With the promotion of national tourism policy, sightseeing tourism model has been gradually replaced by experiential tourism, and the core of experiential type lies in cultural experience. Based on the research of the development of heritage resource scenic spots with the theme of perfect cultural heritage experience, this article analyzes the tourism value of cultural heritage, and tries to figure out two characteristics and six stages of cultural experience, so as to get the real psychological needs of cultural experience. With the introduction and analysis of the cultural heritage scenic spot of Yiyuan, this put forwards reasonable and effective three targeted strategies and abstract strategy, hope to promote the development and construction of scenic spots and scenic area of heritage resources.

关 键 词：文化遗产 体验型旅游 牛郎织女景区 发展策略 

分 类 号：F592.7[经济管理—旅游管理]