论博物馆观众的参观行为  

Understanding visitor engagement and behaviors

作　　者：杰姆斯B.施雷伯 安得烈·派卡里克 纳丁·海里曼 扎哈瓦·朵琳 李雅珍 王思怡[3] 尹凯[4] James B.Schreiber;Andrew J.Pekarik;Nadine Hanemann;Zahava Doering;Ah-Jin Lee(Duquesne Universit)

机构地区：[1]美国杜肯大学 [2]史密森尼学会 [3]浙江大学文化遗产与博物馆学研究所 [4]山东大学文化遗产研究院

出　　处：《科学教育与博物馆》2018年第2期85-93,共9页Science Education and Museums

摘　　要：探讨了史密森尼学会过去三年一直在研究的观众行为。本研究样本由390位观众组成,其中包括一个在美国自然历史博物馆追踪研究的子样本（n=102）,由此得出观众偏好五因素模型——观点、人、物、身体以及思考。在保留四因素模型的基础上,将各因素的得分与追踪数据联系起来。调查结果显示,观众的偏好得分与展览中的参观行为息息相关,并具有可预测性。This authors examine a model of visitor engagement that has been in development over the past 3 years at the Smithsonian Institution. A total 390 visitors comprised the sample with a subsample（n=102） of visitors who were tracked through an exhibit in the National Museum of Natural History. A 5-factor visitor preference model was tested（idea, people, object, physical, and reflective）.A 4-factor model was retained, and factor scores were linked to tracking data. Results from the tracking model indicate that the preference scores are associated with and predictive of behavioral patterns within the exhibit.

关 键 词：行为参与 博物馆 观众 

分 类 号：G266[历史地理—考古学及博物馆学]