基于外来物种入侵理论的B2C电商竞争互动分析  

Analysis of B2C E-commerce Competition Interaction on Alien Species Invasion Theory

作　　者：金永生[1] 魏国伟[1] 逄锦荣 JIN Yong - sheng;WEI Guo - wei;PANG Jin - rong(School of Economics and Management, Beijing University of Posts and Telecommunications , Beijing 100876,China;College of Computer Science and Engineering, Shandong University of Science and Technology, Qingdao 266590, China)

机构地区：[1]北京邮电大学经济管理学院,北京100876 [2]山东科技大学计算机科学与工程学院,山东青岛266590

出　　处：《经济问题》2018年第4期83-88,共6页On Economic Problems

基　　金：青岛市哲学社会科学规划项目(QDSKL1601121);山东科技大学人才引进科研启动基金(0104060511304)

摘　　要：基于外来物种入侵理论探讨了B2C电商竞争互动过程,构建了同质性企业竞争共存模型。通过探究相似型企业跨领域入侵机理,提出了基于生态学的外来企业入侵理论。通过天猫商城、京东商城以及亚马逊(中国)三家代表性企业的市场数据分析,验证了该模型的有效性。研究发现:(1)市场环境对企业的竞争实力会产生不对称影响,不同市场竞争位次产生的影响是不一样的;(2)市场上企业之间的共生与竞争关系并存,尤其在市场的增长期,共生竞争关系是企业竞争结果的常态;(3)市场竞争位次选择很重要,首位插入竞争者对原序列次席的冲击最大,也决定了自身未来在面对新进入者时的抗冲击能力。Based on the invasion of alien species theory, this paper discusses the competitive interaction process in B2C e -commerce enterprises, constructs the Homogeneous enterprises＇ coexistence model in competition. Through exploring the similar enterprise crossing domain intrusion mechanism, this paper puts forward the theory of foreign invasion. Using Tmall, Jingdong and Amazon （China） ＇s market data, the results verified the validity and practicability of the model. The study found that ： （ 1 ） the change of market environment will have a different effect of asymmetry on competitive strengh, different market competition order generated different impact; （2） the rela- tions among enterprises is of coexistence and competitions, especially emerging market competition, coexistence and competition is normal; （3） the order in market competition is very important, and the first invasive competitor would have an heavily impact on original order, also determines its future resistant capability.

关 键 词：组织生态学 竞争性共生 入侵竞争 B2C电商 

分 类 号：F490.6[经济管理—产业经济]