高校图书馆阅读推广活动模式研究  

Research on the Mode of Reading Promotion Activity in the University Library

作　　者：马璇[1] 李曦[1] 王璐 MA Xuan;LI Xi;WANG Lu(Shaanxi University of Science and Teehnology,Xi＇an 710021 ,China)

机构地区：[1]陕西科技大学图书馆,陕西西安710021

出　　处：《图书馆研究》2018年第2期57-65,共9页Library Research

基　　金：中国图书馆学会阅读推广课题项目"阅读推广人培育理念与方法创新研究"(项目编号:YD2016B23)阶段性研究成果之一

摘　　要：对高校图书馆的阅读推广活动进行了整合分析,将活动模式归类为三种:以书为媒、以人为媒、以屏为媒,详细分析了三种模式下的主要活动形式和典型案例。高校图书馆要立足信息环境的变化,积极拓展数字阅读推广,穿插、整合"书""人""屏"三种模式的综合推广活动,不断创新阅读推广模式。This paper integrates the promotion activity of the university library,classifies the activity pattern into three types：taking the book as medium,taking the people as medium,taking the screen as medium,and detailedly analyses main activities and typical cases of three types.The university library actively expands the extension of digital reading based on the change in the information environment,integrates the＂book＂,＂people＂,＂screen＂three kinds promotions,and constantly innovates the mode of reading promotion.

关 键 词：高校图书馆 阅读推广 推广模式 

分 类 号：G252.17[文化科学—图书馆学]