新媒体分化传播中的主流意识形态话语异化问题研究  

Research on Alienation of Mainstream Ideological Discourse in New Media Differential Communication

作　　者：刘艳娥[1] LIU Yan＇e(College of Journalism and Communication, Hunan Institute of Science and Technology, Yueyang 414006, China)

机构地区：[1]湖南理工学院新闻传播学院,湖南岳阳414006

出　　处：《云梦学刊》2018年第3期60-65,共6页Journal of Yunmeng

基　　金：教育部人文社会科学一般项目"新媒体环境下高校意识形态安全评价体系构建研究"(17YJAZH099);湖南省哲学社会科学规划基金项目"新媒体传播与高校意识形态安全研究"(16YBA183)

摘　　要：新媒体的非线性、草根化、碎片化和泛自由化的传播现实,在带来受众"知沟"与"智沟"分化以及新媒体话语意涵的互动性与解释性差异等问题的同时,导致意识形态话语环境、话语主体、话语受体、叙事方式与表达风格以及沟通效果等诸多方面的异化,不可避免地使我国主流意识形态话语权面临弱化的风险。借助于新媒体多元化的信息传播平台、工具与渠道,强化主流意识形态话语体系的建构及其对民间舆论场的主导,将成为新时代我国意识形态安全建设的一个重要路径。The nonlinear, grassroots, fragmented and free spread of the new media inevitably brings about the differentiation of the audience’s ＂knowledge gap＂ and ＂intellectual gap＂, as well as the interactive and explanatory differences in the meaning of the new media discourse. It is leading to the alienation of mainstream ideological discourse environment, discourse subject,discourse receptor, narrative mode, expression style, communication effect and so on, which inevitably makes the discourse right of mainstream ideology in our country faces the risk of weakening. With the help of the new media’s diversified information communication platform, tools and channels, reinforcing the mainstream ideological discourse and firmly dominating the public opinion field, will become an important path for the construction of mainstream ideological security of China in the new era.

关 键 词：新媒体分化传播 意识形态话语 异化 

分 类 号：G112[文化科学]