试论互联网背景下红色旅游资源的开发  

On the Development of Red Tourism Resources under the Background of Internet

作　　者：彭厚文[1] 蔡佳 PENG Hou-wen;CAI Jia(School of Public Administration, Hunan Not~nal University, Changsha410081, China)

机构地区：[1]湖南师范大学公共管理学院,湖南长沙410081

出　　处：《许昌学院学报》2018年第1期80-84,共5页Journal of Xuchang University

摘　　要：红色旅游业是一个集文化传播、经济发展、政治教育于一体的特色产业。在互联网迅速发展和普及,人们获取信息的渠道日益多样化的情况下,发展红色旅游需要打破传统,结合网络技术,采用新的宣传方式与体验方式,更好地开发红色旅游资源。Red tourism is a characteristic industry integrating cultural communication,economic development and political education. With the rapid development and popularization of the Internet and the diversification of channels for people to access information,the development of red tourism needs to break the tradition,combine the network technology and adopt new methods of publicity and experience so as to better develop the red tourism resources.

关 键 词：网络虚拟 红色旅游 革命精神 

分 类 号：F592[经济管理—旅游管理]