汽车营销与服务专业诊断与改进——以黄冈职业技术学院为例  

Diagnosis and Improvement of Automotive Marketing and Service Major——Taking Huanggang Polytechnic College for Example

作　　者：李金艳[1] LI Jinyan(Huanggang Polytechnic College, Huanggang 438002, Chin)

机构地区：[1]黄冈职业技术学院,湖北黄冈438002

出　　处：《职业技术》2018年第4期78-80,共3页Vocational Technology

摘　　要：专业诊断与改进是建立职业院校内部质量保证体系的一个重点,本文以黄冈职业技术学院汽车营销与服务专业为例,介绍了该专业的人才培养质量现状、专业诊断结果与原因分析,并提出了改进措施。Diagnosis and improvement of major are the key points to establish the internal quality assurance system in polytechnic colleges. This paper takes the automobile marketing and service major of Huanggang Polytechnic College as an example,introduces the current situation of talent training quality of this major,the results of the major diagnosis and the reasons,and puts forward improvement measures.

关 键 词：专业诊断 改进 质量保障体系 

分 类 号：G42[文化科学—课程与教学论]