民族传统体育项目的现代“创意”与“扩散”  

The Modern “Creativity” and “Diffusion” of the Traditional National Sports

作　　者：潘宁[1] 黄银华[1] PAN Ning;HUANG Yin-hua(College of Physical Education, South-Central University for Nationalities, Wuhan, Hubei 430074, Chin)

机构地区：[1]中南民族大学体育学院,湖北武汉430074

出　　处：《贵州民族研究》2018年第3期103-106,共4页Guizhou Ethnic Studies

基　　金：教育部人文社会科学研究项目"少数民族传统体育文化资源开发与体育文化创意产业发展互动研究--以贵州黔东南州为例"(项目编号:BSY15037);中南民族大学中央高校基本科研业务费专项资金项目资助"湖北省民族类高校民族传统体育的开发与利用研究"的阶段性成果(项目编号:CSQ18030)

摘　　要：民族传统体育项目的现代化归宿反映着区域性民族社会建设的动态趋势,新时期实现传统民族体育项目的自我衍生—"创意"与"扩散"是推动民族体育事业发展的必然选择。然而,随着以市场为导向,以经济效益为"一刀切"的民族体育现代化严重影响着自身原生态的移植与现代化嫁接的并举,使得民族传统体育项目现代化过程中逐渐迷失和变异。因此,以民族传统体育的传承为目的,实现民族传统体育自我"创意"与"扩散"已成为多元需求驱使下民族体育产业发展的不二法门。The modern destination of national traditional sports reflects the dynamic trend of regional national social construction.In the new era,the self derivation of traditional national sports--＂ creativity＂ and ＂ diffusion＂ is the inevitable choice to promote the development of national sports.However,under the market oriented trend and＂one size fits all＂policy based on economic benefits,the the modernization of national sports affects the simultaneous transplantation of the original ecosystem and modern grafting,which makes the traditional sports gradually lost and changed in the process of modernization.The heritage of national traditional sports and the realization of its self ＂creative＂and＂diffusion＂has become the only proper course to take for sports industry development under the multi demand drive.

关 键 词：民族体育 现代审视 创意 扩散 价值体现 

分 类 号：G80-051[文化科学—运动人体科学]