大数据视角下燕赵文化对外传播新策略研究  

Studies on New Strategies of the International Communication of Yan-Zhao Culture from the Perspective of Big Data

作　　者：张海凤 刘英丽[1] 路仙伟[1] ZHANG Hai-feng;LIU Ying-li;LU Xian-wei(The Department of Foreign Languages,Tangshan University,Tangshan,Hebei 063000,Chin)

机构地区：[1]唐山学院外语系,河北唐山063000

出　　处：《教育教学论坛》2018年第18期3-4,共2页Education And Teaching Forum

基　　金：2017年度河北省社科联民生调研课题"燕赵文化传承路径实证研究"研究成果(201701835)

摘　　要：燕赵文化既是河北文化软实力建设的丰厚资源,也是河北文化软实力的重要元素,但是在国内针对燕赵文化的外宣翻译策略理论和实践研究很零散,对外文本翻译存在诸多问题,河北省在燕赵文化对外传播路径方面做了许多有益的探索,但是传播效果不尽如人意。大数据的发展应用为燕赵文化高效、精准传播提供了有力的技术支撑。Yan-Zhao culture is not only the sources of cultural soft power building,but also the key elements ofcultural soft power.However,domestic theoretical studies and practice of Yan-Zhao culture internationalcommunication are rare and there are many translation errors of publicity text about Yan-Zhao culture,many measureshave been taken by Hebei government in order to accelerate the transmission of Yan-Zhao culture,which are noteffective.The application of big data backbones the effective and accurate Yan-Zhao culture exchange andcommunication.

关 键 词：大数据 燕赵文化 文化传播 策略 

分 类 号：G112[文化科学]