Similarities and Differences in Interpreting Multimodal Discourses Between"Decoders"and"Encoders"  

作　　者：Rui-lan Cheng 

机构地区：[1]Shandong University,China

出　　处：《Language and Semiotic Studies》2018年第1期102-124,共23页语言与符号学研究（英文）

摘　　要：In order to explore the gaps between decoders' interpretations and encoders' designing intentions with respect to the same multimodal discourses, thirty linguistic and thirty art graphic participants were chosen as decoders and encoders, respectively.The participants were required to interpret the same research data in terms of the best and the worst major colors, as well as the best and the worst synergetic patterns formed by major modes.It was found that the complete unanimity in terms of both color and spatial arrangements among the interpretations between participants only reached 43.3%.The unanimity in the interpretations from the perspective of color alone reached 46.7%.Moreover, the interpretations from the perspective of spatial arrangements present high unanimity, with a rate up to 70%.It is concluded that there are both differences and similarities between the interpretations made by encoders and decoders.The possible reasons underlying both differences and similarities are probed in the present study as well.In order to explore the gaps between decoders＇ interpretations and encoders＇ designing intentions with respect to the same multimodal discourses, thirty linguistic and thirty art graphic participants were chosen as decoders and encoders, respectively. The participants were required to interpret the same research data in terms of the best and the worst major colors, as well as the best and the worst synergetic patterns formed by major modes. It was found that the complete unanimity in terms of both color and spatial arrangements among the interpretations between participants only reached 43.3%. The unanimity in the interpretations from the perspective of color alone reached 46.7%. Moreover, the interpretations from the perspective of spatial arrangements present high unanimity, with a rate up to 70%. It is concluded that there are both differences and similarities between the interpretations made by encoders and decoders. The possible reasons underlying both differences and similarities are probed in the present study as well.

关 键 词：ENCODERS DECODERS SIMILARITIES DIFFERENCES multimodal discourses 

分 类 号：G62[文化科学—教育学] G633.41