伦敦中医孔子学院中医药传播研究  

Study on Dissemination of Traditional Chinese Medicine by London Confucius Institute for Traditional Chinese Medicine

作　　者：王思懿 张春月[1] 陈铸芬[1] WANG Si-yi, ZHANG Chun-yue, and CHEN Zhu-fen(School of Humanities, Beijing University of Chinese Medicine, Beijing （100029）)

机构地区：[1]北京中医药大学人文学院,北京100029

出　　处：《中国中西医结合杂志》2018年第5期621-624,共4页Chinese Journal of Integrated Traditional and Western Medicine

基　　金：北京中医药大学2017年度基本科研业务费青年教师项目(No.2017-JYB-JS-044)

摘　　要：基于拉斯韦尔模式,介绍伦敦中医孔子学院中医药文化传播主体、内容、媒介、对象,并分析其网站新闻及Twitter推文的年度分布和热点关注,讨论中医孔子学院存在的问题并提出改进建议。Based on the Lasswell＇s model of communication, this paper introduces the communicator,message, medium and audience of London Confucius Institute for traditional Chinese medicine. Besides,we make a statistical analysis of news articles on the official website and tweets on Twitter. Moreover,this paper discusses related problems and proposed possible solutions.

关 键 词：伦敦中医孔子学院 中医药传播 网站新闻 Twitter推文 

分 类 号：G206[文化科学—传播学] R2-03[医药卫生—中医学]