高校群体性事件场域中的网络舆论领袖  

Network Opinion Leaders in the Mass Incident Field in University

作　　者：刘良训 LIU Liangxun(Discipline Inspection Commission of Sichuan University of Arts and Sciences, Dazhou, Sichuan 635000, Chin)

机构地区：[1]四川文理学院纪委,四川达州635000

出　　处：《四川文理学院学报》2018年第3期76-80,共5页Sichuan University of Arts and Science Journal

基　　金：四川省哲学社会科学重点研究基地四川省大学生思想政治教育研究中心研究项目"基于校园网络舆论领袖视角的高校群体性突发事件应急管理研究"(CSZ11024);四川省教育厅人文社会科学一般项目"新媒体时代下重大突发事件中的政府;媒体;公众三角互动模式研究"(12SB117)

摘　　要：高校群体性事件是一个因大学生群体性利益表达而产生的关系系统和环境空间。高校群体性事件危机治理,必须重视校园网络舆论领袖在重构互信与引导校园舆论导向等方面的积极作用,并着力加强对其进行培养及道德、法律教育;同时还应积极发挥新型主流媒体的作用,以主导宣传场和舆论场,降低舆情危机出现的几率和舆论领袖主观意识对舆情的影响。The mass incidents in college are a relational system and environmental space generated by the expression of the collective interests of college students.The network opinion leader,through the public opinion lever,constructs the interest group in this field,guides it to play the right game,and maintains its guiding position in the field based on the relative independence of the field.Therefore,the governance of mass event crisis in universities must pay attention to the positive role of campus network opinion leaders in reconstructing mutual trust and guiding campus public opinions,and focusing on strengthening the education of culture,morality and law.Meanwhile,the role of the new mainstream media should be taken into play to dominate the propaganda field and the public opinion field,reduce the probability and risk of public opinion crisis,avoid excessive dependence on public opinion leaders,and reduce the subjective influence of public opinion leaders on public opinions.

关 键 词：群体性事件 场域理论 网络舆论领袖 利益表达 

分 类 号：G206[文化科学—传播学] G647