沉浸式传播中的身体经验:以虚拟现实游戏的玩家研究为例  

Bodily Experience in Immersive Communication: A Case Study of Virtual Reality Game Players

作　　者：周逵 Zhou Kui(Faculty of Journalism and Communication, Communication University of Cihin)

机构地区：[1]中国传媒大学新闻传播学部

出　　处：《国际新闻界》2018年第5期6-26,共21页Chinese Journal of Journalism & Communication

摘　　要：虚拟现实技术以其高度的感官沉浸感、体感交互性带来了存在论意义上的颠覆性。虚拟现实类游戏玩家通过高度拟真、再造现实的技术入口进入游戏营造的虚拟环境后,展现出相对以2D画面和键鼠交互为特点的传统游戏更为独特的身体经验。本研究以索尼公司PSVR主机与PlayStation商店最畅销的《蝙蝠侠:阿卡姆VR》为个案,用质化研究的扎根方法,以焦点小组为单位,参与和观察90后大学生群体的玩家身体经验。本研究通过MaxQda软件对讨论的内容文本完成编码过程,将沉浸式传播中参与者的身体经验分为感官体验、空间实践、身份替换、情感主体和虚假记忆的五个子类别,并分别进行讨论,以探讨在虚拟现实技术下,受众的自我感官系统被沉浸式的媒介环境所取代后,其"真实/虚拟"的经验结构会受到何种影响。The technology of Virtual Reality（VR） has been ontologically overturning for its high level of sensory immersion and physical interaction. Through the technology of simulation and reality reproduction, a more unique physical experience manifests among VR game players after they enter the virtual world, compared to the keyboard-mouse interaction of 2D games. This study takes the case ofBatman： Arkham VR, the best-selling game in the SonyPSVR platform, employing the grounded theory of qualitative research with focus group. The researcher participates and observes the bodily experience of a group of university students playing VR game, following by an encoding process via MaxQda software. The bodily experience of the participants is examined within five subcategories： sensory experience, spatial practice, identity replacement, emotional subject and pseudo-memory, which are discussed respectively. The research also aims to discuss that under virtual reality technology, how the replacement of self sensory system by immersive media environment affects the audiences＇ ＂practical/virtual＂ experience structure.

关 键 词：虚拟现实 沉浸 受众研究 身体经验 

分 类 号：G206[文化科学—传播学]