社交化媒体时代大学生舆情应对策略  

Coping Strategies of College Students’ Public Opinion in Social Media Era

作　　者：孟跃[1] 钱俊[1] MENG Yue;QIAN Jun(Yangzhou Polytechnic Institute, Yangzhou 225127, China)

机构地区：[1]扬州工业职业技术学院

出　　处：《林区教学》2018年第6期40-42,共3页Teaching of Forestry Region

基　　金：2015年江苏省教育厅高校哲社基金项目“社交化媒体时代大学生舆情引导策略探析”(2015SJD755);扬州市中国特色社会主义理论研究中心立项课题“新媒体视域下大学生主流意识形态教育——以扬州高校为研究对象”(YZ201713)研究成果

摘　　要：社交化媒体时代，网络成为社会信息传播的主要渠道，也成为各种信息的集散地。大学生由于其知识层次较高、参与意识较强，对网络运用娴熟，使高校网络舆情产生和传播力较强，但由于他们在认知力和判断力上还需要进一步引导，因此，高校应积极应对舆情，营造和谐的舆论环境。In the era of social media, the Internet has become the main channel for the dissemination of social information and the distribution center for various kinds of information. Because of their higher level of knowledge, their strong sense of participation and their adept use of the network, college students have a strong sense of network public opinion and communication. However, their cog- nition and judgment need further guidance, and colleges and universities should be active respond to public opinion and create a harmo- nious public opinion environment.

关 键 词：社交化媒体 大学生 舆情 策略 

分 类 号：G444[哲学宗教—心理学]