基于红色题材的井冈山旅游纪念品开发与设计  

Development and Design of Tourist Souvenirs in Jinggangshan Based on the Theme of Red

作　　者：张晓宇[1] 左俊玮[1] ZHANG Xiao-yu;ZUO Jun-wei(Jiangxi University of Technology, Nanchang 330098, Chin)

机构地区：[1]江西科技学院,南昌330098

出　　处：《包装工程》2018年第12期224-230,共7页Packaging Engineering

基　　金：2016年度江西省艺术科学规划资助项目<江西红色旅游产品开发与再设计研究--以井冈山旅游区为例>(YG2016350B);2015年度江西省高校人文社会科学研究项目<赣南客家剪纸艺术在江西土特产包装设计中的应用探讨>(YS1527);江西科技学院"精品建设课程"<图案设计>成果(KC1410)

摘　　要：目的以井冈山旅游区为研究对象,对当前红色旅游纪念品开发设计现状进行分析,探讨具有井冈山红色文化特色的旅游纪念品的开发策略和途径。方法在对国内红色旅游纪念品开发设计现状调查基础上,对井冈山红色资源进行系统地梳理,从特色景观、视觉图形、革命故事、文化创作等资源中提炼红色文化符号,进行旅游纪念品的开发与设计。以《井冈丛书》为例,选取红色革命故事、诗歌等题材,结合当地民间传统工艺,对旅游纪念品的主题、造型、题材、材质、性能、价格、实用性等方面进行分析、提炼与整合,形成设计方案。结论一方面通过旅游纪念品的设计与开发打造具有井冈山红色文化特色的旅游纪念品品牌,提升知名度与美誉度,推动本土经济的发展,另一方面以旅游纪念品为载体带动江西红色文化的继承与传播。Taking Jinggang Mountain tourist area as the research object, it analyzes the present sltuauon oi me ae- velopment and design of the red tourism souvenirs, and probes into the development strategies and approaches of the tourist souvenirs with the characteristics of red culture. Based on the survey of basic situation of domestic red tourism souvenir development design, the red resources of Jinggang Mountain are systematically sorted out and the red cultural symbols are extracted from the featured landscapes, visual graphics, revolutionary stories and culture creation, which support the development and design of tourist souvenirs. Taking ＇Book series of Jinggang ＇ as an example, choosing the themes of the red revolutionary story, poetry and etc, combining the folk traditional crafts, it analyzes, refines and inte- grates the theme, shape, material, material, performance, price and practicality of the souvenirs, and finally forms a design solution. On the one hand, it may enhance the visibility and reputation, promote the development of local economy, through the design and development of souvenirs and create a new Jinggang Mountain brand with red culture. On the other hand, it may also improve the dissemination and inheritance of Jiangxi red culture with the new souvenirs.

关 键 词：红色题材 井冈山 旅游 纪念品 开发 设计 

分 类 号：TB472[一般工业技术—工业设计]