神经信息系统研究:现状与展望  

Current situation and prospects of neuro information systems

作　　者：潘煜 万岩[2] 陈国青[3] 胡清 黄丽华[5] 王刊良[6] 王求真[7] 王伟军 饶恒毅 PAN Yu;WAN Yan;CHEN Guo-qing;HU Qing;HUANG Li-hua;WANG Kan-liang;WANG Qiu-zhen;WANG Wei-jun;RAO Heng-yi(School of Business and Management, Shanghai International Studies University, Key Laboratory of Applied Brain and Cognitive Science, Shanghai 200083, China;School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China;School of Economics and Management,Tsinghua University, Beijing 100084, China;Zicklin Business School, The Baruch College, City University of New York, New York 10010, USA;School of Management, Fudan University, Shanghai 200433, China;School of Business, Renmin University of China, Beijing 100872, China;School of Management, Neuromanagement Lab, Zhejiang University, Hangzhou 310058, China;Key Laboratory of Adolescent Cyberpsychology and Behavior （ Central China Normal University）, Ministry of Education, Wuhan 430079, China)

机构地区：[1]上海外国语大学国际工商管理学院脑与认知科学应用重点实验室,上海200083 [2]北京邮电大学经济管理学院,北京100876 [3]清华大学经济管理学院,北京100084 [4]纽约城市大学巴鲁克学院杰克林商学院,纽约10010 [5]复旦大学管理学院,上海200433 [6]中国人民大学商学院,北京100872 [7]浙江大学管理学院浙江大学神经管理学实验室,杭州310058 [8]华中师范大学青少年网络心理与行为教育部重点实验室,武汉430079

出　　处：《管理科学学报》2018年第5期1-21,共21页Journal of Management Sciences in China

基　　金：国家自然科学基金委资助项目(71671115;71471019;71772124;71672170;31700950);教育部人文社科基金资助项目(17YJA630097);上海高校特聘教授(东方学者)岗位计划资助项目(TP2015031;TP2016020);中国工程院咨询研究资助项目(2018-XY-45)

摘　　要：神经信息系统(neuro information systems,Neuro IS)是认知神经科学理论、方法和工具在信息系统领域的应用,从全新的方法论视角研究和解决信息系统中的相关问题.神经信息系统的研究主要集中在系统设计与优化、信息服务与决策、社会网络与互动这三大领域,主要的研究范式可分为情景实验的研究范式、心理学及决策科学经典任务应用的研究范式、多任务多方法结合三类.神经信息系统研究方法有效弥补了传统信息系统研究存在的不足,减少了应答偏误、实现了用户心理过程的准确测量并探索了用户决策的神经机制,发展和深化了信息系统的研究手段和理论基础.神经信息系统研究在补充和丰富现有理论的基础上,通过探索和发现传统信息系统领域中尚未解决以及存在争议的问题,揭示用户信息决策的机制,打开"黑箱",推动信息系统科学研究向"更客观,更深入"的方向发展.当前数字经济蓬勃发展,神经信息系统方向的发展为从事信息系统研究的学者提出了新的历史使命,创造了新的历史机遇.Neuro information system is the application of cognitive neuroscience theories,methods,and tools in the field of information systems. It studies and solves the problems in information systems from a new methodological perspective. Neuro information system studies focus on three fields： System design and optimization,information service and decision-making,and social networks and interactions. The main research paradigms can be divided into three categories： The paradigm of information system experiment,the application of psychology and decision science in information systems,and the combination of multiple tasks and multiple methods. The methods of neuro information system can effectively make up for the disadvantages of traditional information system studies by controlling response bias,realizing the precise measurement of user＇s psychological process,exploring the neural mechanism of user decision-making,and developing the method and theory of information system research. By exploring the problems which traditional information system have not solved or where there are still controversies,neuro information system study can enrich the existing theory,reveal the mechanism of user information decision-making,open the ＂black box＂,and promote the information system to be ＂more objective＂and＂more in-depth＂. The research theories and methods in neuro information system put forward a new historical mission for the scholars,and create new historical opportunities.

关 键 词：神经信息系统 研究领域 研究范式 

分 类 号：C931.6[经济管理—管理学]