提升环保公益广告在生态环保中的舆论先导作用探讨  

Study on How to Improve the Public Opinion Leading Role of the Environmental Public Welfare Advertisements in Eco-environmental Protection

作　　者：曹春玲 CAO Chunling(China Environmental Culture Promotion Association, Beijing 100011, China)

机构地区：[1]中国环境文化促进会,北京100011

出　　处：《环境与可持续发展》2018年第3期134-136,共3页Environment and Sustainable Development

摘　　要：本文基于环保公益广告征集暨展播活动,围绕如何提升环保公益广告在生态环保中的舆论先导作用开展了调研活动。在总结调研活动基础上针对如何提升环保公益广告在生态环保中的舆论先导作用提出以下建议:一是国家部委带头积极探索环保公益广告可持续发展之路,让环保公益广告在更高层次上,实现更好更快发展;二是深入探索长效机制,全方位提升环保公益广告水平,打造"美丽中国"环保公益广告品牌;三是探索环保公益广告的媒体传播创新策略,让环保公益成为社会主流文化;四是认真研究落实促进环保公益广告的有关法律法规,推动中国特色的环保公益广告健康快速发展。This paper,based on the collection and exhibition of environmental public welfare advertisements,carried out survey activities on how to promote the public opinion leading role of environmental public welfare advertisements in eco-environment protection. On the basis of summarizing the survey activities,this paper puts forward some suggestions on how to improve the public opinion leading role of the environmental public welfare advertisements in eco-environmental protection.

关 键 词：环保公益广告 生态环境保护 舆论先导作用 

分 类 号：X21[环境科学与工程—环境科学]