互联网创客孵化项目融资成效研究——基于海尔海创汇平台的实证分析  

A research on Maker's incubator project financing——An empirical study based on Haier's HCH Platform

作　　者：赵坤[1] 郭东强[1] 刘闲月[1] 李伟[1] Zhao Kun;Guo Dongqiang;Liu Xianyue;Li Wei(College of Business Administration, Huaqiao University, Quanzhou 362021, Fujian, China)

机构地区：[1]华侨大学工商管理学院

出　　处：《科研管理》2018年第7期168-176,共9页Science Research Management

基　　金：国家社科基金项目:"企业转型过程中的知识转移模型及其应用研究"(11BTQ027;2011.07-2013.10);福建省软科学项目:"创新驱动背景下福建传统产业集群竞争优势重构的路径及政策研究"(2017R0063;2017.04-2018.09)

摘　　要：探索互联网创客孵化平台中,创客在线社交网络使用的主要行为动机对创客项目融资的作用机制。采用二元Logit回归分析方法,以海尔海创汇平台中的互联网创客为样本实证分析。研究发现:创客在线社交网络使用的寻求动机、人脉获取动机,均与融资成功正相关;情感获取动机不利于项目融资,表现动机对于融资成功起到一定的调节作用;互联网创客是否有融资成功经验,对孵化项目融资成功的影响不显著。This paper explores the Maker＇ s main behavioral motivations and its impact on project financing when they are using online social network on the internet incubator platform. We use the binary Logit regression analysis method to carry out empirical researches by using Haler＇ s data. The results show that in the incubator project financing process, the Maker＇ s seeking motiva- tion and contacts obtaining motivation are positively correlated with financial success ; emotional obtaining motivation is not condu- cive to financing while expressing motivation play a regulatory role for successful financing. And it will not have an obvious im- pact on the success of financing whether the Maker has successful financing experience or not.

关 键 词：创客 在线社交网络 互联网孵化平台 项目融资 

分 类 号：F270.7[经济管理—企业管理]