创业学习与新颖型商业模式设计:市场环境不确定的调节作用  

Entrepreneurial Learning and Novelty-Centered Business Model Design:the Moderating Effects of Market Uncertainty

作　　者：王玲玲[1] 赵文红[1] 魏泽龙[1] WANG Ling-ling;ZHAO Wen-hong;WEI Ze-long(School of Management, Xi＇ an Jiaotong University, Xi＇ an 710049, China)

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《经济经纬》2018年第4期122-128,共7页Economic Survey

基　　金：国家自然科学基金项目(71372165;71572142)

摘　　要：通过对500家新企业的问卷调查,探讨了不同的创业学习方式对新颖型商业模式设计的影响,以及在不同的市场不确定环境中,如何采取不同的创业学习方式以更好地促进新颖型商业模式设计的问题。结果表明:经验性学习和获得性学习均有助于新颖型商业模式设计;在竞争强度高的环境下,获得性学习相比经验性学习,在促进商业模式设计方面发挥更大的作用;两类学习间存在互补作用。Based on the questionnaire of 500 new enterprises, this study explores how entrepreneurial learning affect the novelty-centered business model design, and how to better promote this design by adopting different modes of entrepreneurial learning under different market uncertainty environments. The results show that experiential learning and acquisitive learning both have positive effects on novelty-centered business model design. Acquisitive learning has a more important effect on novelty-centered business model design than experiential learning under highly competitive environment. There is a complementary relationship between the two types of learning.

关 键 词：经验性学习 获得性学习 需求不确定 竞争强度 商业模式 

分 类 号：F272.2[经济管理—企业管理]