“互联网+时代”信息技术在市场调查与预测课程O2O教学中的应用研究——以湖南文理学院为例  

Application Research of "Internet + Times" Information Technology in O2O Teaching of "Market Survey and Forecast" Course——Take Hunan University of Arts and Science as an example

作　　者：毛凌琳[1] 佘娜娜 吴玲[1] MAO Linglin, SHE Nana, WU Ling(College of Economics and Management, Hunan University of Arts and Science, Changde, Hunan 41500)

机构地区：[1]湖南文理学院经济与管理学院,湖南常德415000

出　　处：《科教导刊》2018年第21期101-103,共3页The Guide Of Science & Education

基　　金：2016年湖南省教育厅教改课题"互联网+教育"背景下新型应用型本科院校市场调查与预测教学改革研究(湘教通[2016]400);湖南省大学生研究性学习和创新性实验计划项目"城镇居民养老意愿及智慧社区养老服务体系服务研究--来自湖南四市的调查"(湘教通[2017]205号)的部分研究成果

摘　　要：市场调查与预测课程应用O2O教学可以实现以线上教师理论授课、课前学生自主学习和课中师生互动。O2O课程体系构建过程中运用"互联网+时代"信息技术,通过建设案例资源库、引入课堂教学实时互动,注重学生学习个性化、线上线下教学立体化,大大提升了学生市场调查实践动手能力的同时,增强了学生信息化应用能力,实现了教师教学的精细化和学生成才的多样化。The ＂Market Survey and Forecast＂ course can realize the teaching of online teachers, the self-learning of students before class, and the interaction between teachers and students in the course. The O2O curriculum system uses the ＂Intemet ＋ Times＂ information technology to build a case resource library and introduce real-time interaction in classroom teaching. It pays attention to the individualization of students＇ learning and the three-dimensional online and offline teaching, which greatly enhances the practical ability of students to conduct market research. At the same time, it has enhanced the students＇ informa- tization application ability, and realized the refinement of teachers＇ teaching and the diversification of learning ability.

关 键 词：“互联网+时代” 信息技术 市场调查与预测 O2O课程体系 

分 类 号：G424[文化科学—课程与教学论]