基于S-O-R模型的在线健康社区知识共享行为影响因素研究  

A Study of Influencing Factors of Knowledge Sharing Behavior in Online Health Communities based on S-O-R Model

作　　者：张星 吴忧 夏火松 赵越 Zhang Xing;Wu You;Xia Huosong;Zhao Yue(School of Management,Wuhan Textile University,Wuhan 430200,Chin)

机构地区：[1]武汉纺织大学管理学院,湖北武汉430200

出　　处：《现代情报》2018年第8期18-26,共9页Journal of Modern Information

基　　金：国家自然科学基金青年项目"在线健康社区的知识共享:个体动机与网络结构对共享行为的影响研究"(项目编号:71403197);国家自然科学基金面上项目"大数据情景的Outlier分析与异类知识管理研究"(项目编号:71571139)

摘　　要：[目的/意义]随着在线健康社区的快速发展,人们对健康问题越来越重视,并且开始关注在线健康社区中的知识共享问题。本文将S-O-R模型与动机理论结合起来,构建一个集成模型来研究在线健康社区用户的不同种类知识共享行为的影响因素。[方法/过程]本文采用问卷调查的方法收集到249份有效调查问卷,使用SPSS24.0和AMOS23.0检验所提出的假设。[结果/结论]研究结果表明,硬性报酬对利他主义和知识的自我效能均有显著正向影响,软性报酬对利他主义有正向影响,对知识的自我效能无显著正向影响。此外,利他主义对一般健康知识共享行为有显著正向影响,对特殊健康知识共享行为有显著负向影响;知识的自我效能对一般健康知识和特殊健康知识共享行为均有显著正向影响。[Purpose/significance] With the rapid development of online healthy communities,people pay more and more attention to health issues and begin to attach importance to knowledge sharing in online healthy communities. This paper combines S-O-R model and motivation theory to construct an integrated model to study the influencing factors of different types of knowledge sharing behavior of online health community users. [Method/process] The paper collected 249 valid questionnaires by questionnaire,and tested the hypotheses proposed by SPSS24. 0 and AMOS23. 0. [Result/conclusion]The results showed that hard rewards had a significant positive impact on altruism and self-efficacy of knowledge,while soft rewards had a positive effect on altruism and had no significant positive impact on self-efficacy of knowledge. What’s more,altruism had a significant positive impact on the sharing of general health knowledge and a significant negative impact on the sharing of special health knowledge. The self-efficacy of knowledge had a significant positive impact on both general health knowledge sharing and special health knowledge sharing.

关 键 词：在线健康社区 S-O-R模型 动机理论 一般健康 特殊健康 知识共享 

分 类 号：G203[文化科学—传播学] C939[经济管理—管理学]