媒体融合——试论当下媒体的划时代变迁  

Media Integration

作　　者：许志晖[1] 曲彬赫 

机构地区：[1]北京师范大学艺术与传媒学院,北京100875 [2]沈阳市科技工作者活动中心,辽宁省沈阳市110013

出　　处：《科技传播》2009年第2期32-33,共2页Public Communication of Science & Technology

摘　　要：当下,传媒乱世之秋。传媒产品寿命周期缩短、产业升级换代速率加快是这一时代的典型特征。新媒体的诞生,必然会导致传媒产业市场的新一轮洗牌和重新布局。然而,新媒体究竟会给传媒市场带来那些变数?它对人们的社会生活又会带来哪些方面深刻的影响,这些对我们而言都是未知。本文的目的在于,通过对新媒体和传统媒体之间"竞合"关系的阐述,为当下媒体融合的可行性和必要性提供某种参考性论证,并在此基础上,对媒体融合的未来图景作以假象式的描述。At present,the media is in the tumultuous times. The life cycle of media product being shorten and the rate of industrial upgrading being accelerated,are the typical characteristic of the times. The birth of new media will inevitably lead to a new round of industry shuffling and re-layout in the media market. However,what variables will be brought by the new media in the media market? And to what extent the new media will have influenced the people's social life. All of those are unknown to us. The purpose of this article is to provide a referenced argument on the feasibility and necessity of the current media integration,through expounding the relation of 'competing and cooperating' between the new media and traditional media,and on this basis,we also want to do a imaginary sketch of the future landscape for media integration.

关 键 词：新媒体 传统媒体 融合 超媒体 

分 类 号：G206[文化科学—传播学]