基于企业转型目标的产品组合策略选择模型  

Product Portfolio Strategy Selection Model-Based on Transformation Objectives

作　　者：杨瑛哲 黄光球[1] YANG Ying-zhe;HUANG Guang-qiu(School of Management,Xi＇an University of Architecture and Technology,Xi＇an 710055,China)

机构地区：[1]西安建筑科技大学管理学院

出　　处：《中国管理科学》2018年第7期179-186,共8页Chinese Journal of Management Science

基　　金：教育部人文社科基金项目(15YJ910002);陕西省自然科学基础研究计划-重点项目(2015JZ010)

摘　　要：在产业升级的背景下,企业面临转型的机遇和任务。当前企业转型的经济转化能力较弱,其主要原因是企业忽略了转型目标与产品组合策略相匹配的重要作用。本文提出转型目标一致性的概念来衡量产品组合策略与转型目标的匹配程度,基于模糊DEA方法构建了基于转型目标一致的产品组合策略选择模型。以产业相关转型的企业为对象进行实例分析,验证了模型的可操作性。具有转型目标一致性的产品组合策略更能满足企业转型发展的需要,创造更好的经济和社会效益。模型为企业成功转型和制定相应的产品组合策略提供了指导意见。In the background of industrial upgrading,enterprises are faced with the opportunities and tasks of transformation.At present,the economic transformation ability of enterprise transformation is relatively weak.The possible reason may be that they lack of consideration for coordination relationship between the transformation objectives and product portfolio strategy.In this case,the concept of transformation target fit is used to measure the match degree of product portfolio strategy and transformation objectives,and a product portfolio strategy selection model is constructed based on the transformation by using the fuzzy DEA method.The validity of this model is verified by using an instance analysis of industrial transformation enterprise.The product portfolio strategy with the consistency of the transformation target can better meet the needs of the enterprise transformation,creating better economic and social benefits.The model provides the guidance for enterprise transformation and product portfolio strategy in the same time.

关 键 词：企业转型 目标一致性 F-DEA 产品组合策略 

分 类 号：F272.1[经济管理—企业管理]