基于荣成市海洋文化的海产品品牌与包装设计  

SEAFOOD BRAND AND PACKAGING DESIGN BASED ON SEA CULTURE OF RONGCHENG CITY

作　　者：杨东宇[1] 张莉[2] YANG DONGYU;ZHANG LI

机构地区：[1]哈尔滨理工大学荣成学院 [2]哈尔滨理工大学机械动力工程学院

出　　处：《设计》2018年第11期106-108,共3页Design

摘　　要：随着中国经济的发展与增长,国民生活水平逐步提高,市场规模也随着人们消费需求不断扩大,各地特色产品的品牌层出不穷,品牌形象设计也在逐步发展。然而,在品牌规模扩大的同时,越来越多的品牌设计风格却千篇一律,品牌宣传与发展受到越来越多制约,因而企业需要一种能够体现产品特点并发扬自身文化的包装设计。本文通过考察并分析荣成市地域文化特点,凝练出荣成的海洋地域文化特色,并将其融入到设计实践中,给出了荣成市海产品品牌和包装设计方案。With the development and growth of China economy,the national living standard has been gradually improved,the market scale has been expanding with people＇s consumption demand,the brands of characteristic products are emerging in endlessly,and the brand image design is also gradually developing.However,with the expansion of brand scale,more and more brand design styles are the same,brand promotion and development are restricted by also.So a packaging design that can reflect the characteristics and culture are needed.This article investigates and analyzes the characteristics of Rongcheng regional culture,and integrates it into the practice of packaging design of Rongcheng sea food.

关 键 词：海洋文化 海产品 品牌 包装 

分 类 号：TB482[一般工业技术—包装工程]