推进高校校园阅读的阅读推广活动探索——以“阅读·品享——发现”校园阅读推广为例  

The Exploration of Reading Promotion Activity to Promote Campus Reading in Universities:A Case Study of “Reading,Enjoying——Discovery” Campus Reading Promotion

作　　者：罗铿[1] LUO Keng(Library of Jiaying University,Meizhou 514015,China)

机构地区：[1]嘉应学院图书馆,广东梅州514015

出　　处：《图书馆研究》2018年第3期91-96,共6页Library Research

基　　金：梅州市哲学社会科学2017年规划立项课题"梅州籍客家院士数据库平台开发与共享"(编号:mzsklx2017025)成果之一

摘　　要：高校校园阅读是构建全民阅读体系、建设书香社会的重要力量。在树立品牌意识,创建阅读推广品牌、实施阅读推广品牌化战略的基础上,提出高校校园阅读推广活动以兴趣吸引(浅阅读)、探索追求(深阅读)、研究深入(精阅读)作为阅读对象的三个分层模块,构建"指引资源库(浅阅读)、交流平台(阅读社区)、精品阅读库(深阅读)"之间互联互通、多元融合的校园阅读推广模式。The campus reading in the university is an important force to build a universal reading system and build a scholarly society.On the basis of establishing brand awareness,creating reading and promoting brand,implementing reading and promoting branding strategy,this paper puts forward three layered modules of university campus reading promotion activities by taking interest attraction（shallow reading）,exploration and pursuit（deep reading）,research in depth（fine reading）as reading objects,constructs the mode of campus reading promotion with interworking,multi-integration between＂guiding the resource base（shallow reading）,communication platform（reading community）,fine reading base（deep reading）＂.

关 键 词：校园阅读 高校图书馆 阅读推广 

分 类 号：G252[文化科学—图书馆学]