面向游客体验的特色小镇智慧旅游服务体系构建与策略研究——以浔龙河生态艺术小镇为例  

Research on the Construction of Wisdom Tourism Service System Oriented to Tourist Experience——Taking Xunlong River Ecological Tow for Eaxmple

作　　者：彭蝶飞[1] 龙红明[1] PENG Die-fei;LONG Hong-ming(Changsha Normal University,Changsha Hunan 410015)

机构地区：[1]长沙师范学院,湖南长沙410015

出　　处：《湖南财政经济学院学报》2018年第3期73-79,共7页Journal of Hunan University of Finance and Economics

基　　金：湖南省科技厅重点研发计划项目"基于游客体验的景区智能化管理平台研究与构建"(项目编号:2016SK2042);长沙县科技计划重点项目"浔龙河生态小镇智慧旅游管理平台构建"(项目编号:1622)

摘　　要：从国内外文献研究和智慧旅游服务案例研究出发,以浔龙河生态艺术小镇为研究对象,针对浔龙河生态小镇的游客体验情况及满意度情况进行调研,提出面向游客体验的智慧旅游服务体系,针对性提出了智慧旅游服务模块优化建议和基于VR的互联网先进服务设计,进而构建了旅游景区淡旺季的浮动价格模型,为旅游景区产品和服务在淡旺季的浮动定价提供理论依据与现实参照。Based on the literature of wisdom tourism service cases from home and abroad,made Xunlong river ecological town as the research object,this paper develops an investigation of tourist experience and satisfaction for Xunlong River Ecological Town,puts forward a visitor experience service system for the wisdom tourism,and includes designing and optimizing the smart travel service module based on internet and VR. Finally,it suggests that tourism products and services should have an off-season floating pricing.

关 键 词：游客体验 智慧旅游 特色小镇 

分 类 号：F590.3[经济管理—旅游管理]