基于艺术学科体系下的广播电视艺术发展研究  

RESEARCH ON THE DEVELOPMENT OF RADIO AND TELEVISION ART IN THE MEDIA CONVERGENCE ENVIRONMENT

作　　者：郭惠玲[1] 浦韫鸿 张连军[1] 郭弘[1] 

机构地区：[1]东北农业大学

出　　处：《工业设计》2018年第6期97-99,共3页Industrial Design

基　　金：黑龙江省文化厅艺术科学规划课题:媒介融合环境下的广播电视艺术发展研究(项目编号:2015B086)

摘　　要：在全世界媒体融合形势下,大范围的媒介融合已经成为一种必然趋势。到目前为止,媒体媒介之间的融合主要还是在报纸与互联网之间,广播、电视与互联网之间的单向融合,传统的媒介媒体大都只孕育和孕化产生了电子版块的媒体形式。在上个世纪九十年代中期,从中央电视台到省级电视台都先后申请推出了关于自己的互联网电子版。经过多年的实践总结和经验体会,网络电视媒介操作形式已经日渐成熟。媒体就是在这种不平衡的发展中逐渐融合。媒介融合增添了重要意义,体现于作品中、若干个媒介的冲突之中和日常生活予以呈现的过程当中。如果作品的形式不确定,或无法确定视角,它将有可能激发全新的融合见解,使读者观众培养长期的意愿,逐步改变优化他们的观点想法。在媒介交替之下,数字媒介融合与广播电视这种传统媒介媒体的融合之后进入到新的媒介形态当中。Under the situation of media convergence all over the world, a wide range of media convergence has become an inevitable trend. So far, the fusion of media media is mainly between the newspaper and the Internet, the one-way integration between the radio, television and the Internet. The traditional media media are mostly gestational and gestational to produce the electronic format of the media form. In the mid 90 s of last century, from CCTV to provincial TV stations, they have applied for the launch of their own Internet electronic version. After years of practice summary and experience, the form of network TV media operation has matured. The media is gradually merging in this unbalanced development. Media convergence adds importance to the conflict between the works, the conflicts of several media and the process of presenting everyday life. If the form of the work is uncertain or indeterminate the perspective, it will be likely to stimulate a new fusion of views, to enable the audience to cultivate long-term wishes and to gradually change their views and ideas. Under the alternation of media, the integration of digital media and the traditional media of radio and television has entered into the new media form.

关 键 词：媒介融合 广播电视艺术 数字媒介 视觉设计 

分 类 号：G728[文化科学—成人教育学]