引入多维向量改进效用论研究消费者行为  

Introducing Multi-dimensional Vector improved Utility Theory to study Consumer behavior

作　　者：韩智宇 

机构地区：[1]贵州金符育才教育科技有限公司,贵阳550081

出　　处：《经济研究导刊》2018年第17期130-132,共3页Economic Research Guide

摘　　要：引入多维向量改进基于序数论基础上的效用论,推导消费者的需求曲线,解释消费者均衡、消费者剩余,以期能更好地研究消费者行为,并对企业定价,对于避免价格歧视很有理论指导意义。此外,对政府扩大消费者剩余、提高社会福利,都将提供理论的决策依据。其中的多维向量形象化图形,更容易被企业界和政府人员认可与推广。Introduction of multidimensional vector improvement based on ordinal number theory, Deducing consumer demand curve,explaining consumer equilibrium and consumer surplus, in order to better study consumer behavior, and to price enterprises, it is of great theoretical significance to avoid price discrimination. In addition, the government to expand consumer surplus, improve social welfare, will provide a theoretical basis for decision-making. The multi-dimensional vector visualized graphics can be more easily recognized and popularized by business and government personnel.

关 键 词：多维向量 效用论 消费者行为 

分 类 号：F713.55[经济管理—市场营销]