基于消费者行为的低碳供应链定价策略研究  

Research on Pricing Strategy of Low-carbon Supply Chain Based on Consumer Behavior

作　　者：胡培[1] 代雨宏 HU Pei;DAI Yu-hong(School of Economics and Management,Southwest Jiaotong University,Chengdu 610031)

机构地区：[1]西南交通大学经济管理学院

出　　处：《软科学》2018年第8期73-77,90,共6页Soft Science

基　　金：国家自然科学基金项目(71440016)

摘　　要：在竞争市场下,研究了不同低碳产品定价策略下的消费者行为以及政府补贴对制造商低碳产品竞争策略的影响。研究发现：在无政府补贴情形下,低价出售低碳产品不一定增加在位者制造商利润,但能提高其市场竞争力并抑制竞争者的利润和竞争力;在位者制造商选择生产低碳产品,零售商选择高价出售低碳产品是各方博弈的均衡策略;政府提供足够补贴能提升市场中低碳产品的产量同时降低整个供应链的碳排放。This paper studies the impact of different pricing of low-carbon products under the influence of consumer behavior on the competition strategy of manufacturers＇ low-carbon products. Results show that low carbon products with low price are not necessarily able to increase the profits of incumbent manufacturer,but can improve their market competitiveness and inhibit competitors＇ profit and competitiveness. Equilibrium strategy of the game is that incumbent manufacturers produce low carbon products and retailers sell low carbon products with high price. The production of low-carbon products will increase and carbon emissions will decrease with enough government subsidies.

关 键 词：低碳产品 产品定价 竞争策略 政府补贴 

分 类 号：F270[经济管理—企业管理] F274[经济管理—国民经济]