众媒时代中国传统诗词微传播发展策略探索——以“啸天说诗”为例兼及梁俊“诗性教育”  

Research on the Development Strategy of Micro-dissemination of Traditional Chinese Poetry in Mass Media Era: Taking “Xiao Tian's Poetry” and Liang Jun's “Poetic Education” as an Example

作　　者：刘书亮[1] LIUShu-liang(School of Literature and Journalism,Sichuan University,Chengdu,Sichuan,610064,China)

机构地区：[1]四川大学文学与新闻学院,四川成都610064

出　　处：《西华大学学报（哲学社会科学版）》2018年第4期61-69,共9页Journal of Xihua University(Philosophy & Social Sciences)

摘　　要：众媒时代,各种自媒体蜂拥而出,也有不少人用自媒体方式进行中华优秀传统诗词的微传播,这是一种自觉的民族文明传承的公益行为。文章在关注与分析这一微传播现象的同时,结合当前传媒生态的现状,探索其发展策略,认为传播者应该注意:与主流媒体的大众传播形成联动,以文化人;建立半开放式的互动传播,激发用户角色的变化,扩大人际传播渠道;设置熟悉的陌生题吸引受众,提升传播效果;丰富与创新传播模式,吸引热衷分享传播的年轻用户群。In the mass medi aera,various kinds of self-media swarm out,and many people use self-media methods to catty out micro-dissemination of outstanding traditional Chinese poems. This is a kind of voluntary public welfare behavior that consciously inherits national civilization. While analyzing this phenomenon,the paper explores its developing strategy based on curret status of media ecology. It points out that communicators should make efforts to form linkage with the main stream media of mass communication, establish semi-open interactive communication with intellectuals, stimulate the change of user role and expand interpersonal communication channels; set u p familiar unfamiliar topics to attract audiences and improve communication effect; enrich and innovate communication m o d e s to attract young users w h o are keen on sharing and spreading.

关 键 词：众媒时代 传统诗词 微传播 

分 类 号：G206[文化科学—传播学] I207[文学—中国文学]